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Yuan — Calligraphic Menu

Yuan — Calligraphic Menu - s

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Yuan — Symbol Development

Yuan — Symbol Development - s

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Yuan
—Identity

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02.2015

Yuan is one of Dubai’s most exclusive restaurant. Classic Chinese with a contemporary twist is the constant theme across the restaurant.

In this project, commissioned by BrashBrands Dubai, a big part of our exploration for the new brand sign was focused towards the reinterpretation of ancient oriental calligraphies, adapting the Yuan symbol to a new aesthetic shape.

The brand hints expression and action, a clear resemble of subversive artistic influences. These concepts and techniques are increasingly inspiring the nouvelle cuisine, the plate has become the canvas for this ephemeral art to taste.

Project Commissioned × Brash Brands Dubai
Concept & Identity Development × TOS
Illustrations × TOS
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