Yuan
—Identity
02.2015
Yuan is one of Dubai’s most exclusive restaurant. Classic Chinese with a contemporary twist is the constant theme across the restaurant.
In this project, commissioned by BrashBrands Dubai, a big part of our exploration for the new brand sign was focused towards the reinterpretation of ancient oriental calligraphies, adapting the Yuan symbol to a new aesthetic shape.
The brand hints expression and action, a clear resemble of subversive artistic influences. These concepts and techniques are increasingly inspiring the nouvelle cuisine, the plate has become the canvas for this ephemeral art to taste.
Project Commissioned × Brash Brands Dubai
Concept & Identity Development × TOS
Illustrations × TOS