Building Believable Briefs Booklet
Building Believable Briefs —Manual
12.2013
Building Believable Briefs is an internal publication for Digitas LBi employees. This piece is written by Chris Clark, London Creative CEO, aiming to teach and encourage the non- creative departments to write successful briefings.
LBi London is placed at a huge old factory building in the old Truman Brewery in Shoreditch, so we decided to produce a tribute to the old workers of the brewery, and why not, to all builders in general.
The world belongs to those who get their hands dirty.
Project Commissioned & Produced × Digitas LBi London
Original Idea & Text × Chris Clark (Creative CEO Digitas LBi)
Booklet Design & Preprint × TOS