Building Believable Briefs Booklet

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Building Believable Briefs
—Manual

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12.2013

Building Believable Briefs is an internal publication for Digitas LBi employees. This piece is written by Chris Clark, London Creative CEO, aiming to teach and encourage the non- creative departments to write successful briefings.

LBi London is placed at a huge old factory building in the old Truman Brewery in Shoreditch, so we decided to produce a tribute to the old workers of the brewery, and why not, to all builders in general.

The world belongs to those who get their hands dirty.

Project Commissioned & Produced × Digitas LBi London
Original Idea & Text × Chris Clark (Creative CEO Digitas LBi)
Booklet Design & Preprint × TOS
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